In order to be successful at internet marketing, you need to offer a service and/or find your niche. Sonia Simone is Senior Editor of Copyblogger and wrote this great article for finding your USP or Unique Selling Proposition. Sonia explains that there are three types of USPs:
- The Crossroads USP
- The Metaphor USP
- The Persona-Driven USP
Sonia specializes in effective communication to make better customer relationships. Check out her website here.